Justin Timberlake is ready for launch on his new brand of tequila, 901.
JT has been hard at work for two years perfecting the formula that he calls “the smoothest tequila possible” and it it comes from a recipe handed down from three generations in Jalisco, Mexico, according to a release.
The name 901 apparently comes from “that time of night when your evening is ending, but your night is just beginning.”
901 also happens to be a subtle nod to his home town of Memphis, where the area code is 901.
901 will launch in the major metropolitan cities this May.
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