Check out Sacha Baron Cohen’s hilarious appearance on The Today Show with Matt Lauer this morning.
Bruno opens up in theaters tomorrow.
Ice Age 3 is going to win the weekend box office again this week, but as for new movies, Bruno only will have to compete against Hayden Panettiere’s I Love You, Beth Cooper.
Next week, when Harry Potter 6 comes out, every film can kiss their ass good bye.
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