Lots of artists write songs with the hope that it could lead to an endorsement deal, we highly doubt Ke$ha was thinking about that when she wrote her hit single, Tik Tok.
However, it worked! Ke$ha has now landed her self a deal with Casio, for the 2010 “Shock the World” collection of watches.
The singer unveiled the new line in NYC this week, showing up to an event wearing three watches on the same arm, as only she would.
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