Rihanna has stripped down to nothing for a new marketing campaign with Nivea skin care.
The 23-year-old singer has become the voice of the company’s 100th anniversary campaign.
A spokesperson for Nivea told Us Magazine in a statement; “We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.”
Rihanna’s campaign will officially launch in May to go hand in hand with her ‘Loud’ tour, and she will be the head of a huge social media marketing campaign for the company at the same time.
As long as she’s wearing THAT, people are going to pay a lot of attention!
[Image via: Nivea]
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